It’s the week between the Christmas and New Year’s holiday and while individuals nationwide will start to make 2013 resolutions regarding “slimming down”, what they really should concentrate on is slimming down their e-mail inbox. A majority of our holiday shopping was done online for others which means several different websites, several different check-out processes, and most likely added to several different company e-mail lists. While e-mail marketing may not be a dark art there is still some magic to reaching the right customer (or interested party) at the right time. Our inbox is currently filled with offers spanning the full spectrum of products for individuals who were on our gift lists. For 2013 our New Year’s resolution will be to remove ourselves from a few mis-targeted e-commerce e-mail lists. Happy New Year!