It’s been rumored for a while that Facebook would come out with some form of a “search engine” product of their own, and on Tuesday at a press conference CEO Mark Zuckerberg announced Facebook’s Graph Search. Search engines sort through a multitude of indexed websites to deliver search query results while Facebook will sort through a multitude of Facebook Friend Profiles to deliver their search results. The concept seems practical enough; if you are curious as to which guy friends of yours are Buffalo Bills fans in the area then do a search for “male Buffalo Bills fans in the New York area” and Facebook will search your friend’s profiles for results. Just like with search engines – whereas the results are reliant on the quality of content on an indexed website – Facebook’s Graph Search results will only be relevant as long as Facebook members keep their profiles updated. Yesterday “liking” Bon Jovi on Facebook meant you probably received targeted Facebook Ads promoting their new album, tomorrow it means you’ll be part of a search result to join other friends in attending the concert. Enjoy!