HAPPe HOUR

Digital Marketing and Media Comic Strip : HAPPe HOUR : March 21, 2013

HAPPe HOUR Digital Marketing Comic Strip for March 21, 2013

HAPPe HOUR Digital Marketing Comic Strip for March 21, 2013

Remember that banner ad for Nike shoes? No? Well maybe you remember the banner ad for a new movie coming out this weekend? Still nothing? Have no fear because you are in the majority according to an Infolinks study; analyzing banner blindness revealed that 60% couldn’t recall the last display ad they saw. About 80% felt that the last banner ad they saw wasn’t relevant to them while only half have ever clicked on an online ad. The next time the bartender calls out “last call” will you remember what you had to drink, or better yet the last online ad you saw?

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