HAPPe HOUR

Digital Marketing and Media Comic Strip : HAPPe HOUR : April 12, 2013

HAPPe HOUR Digital Marketing Comic Strip for April 12, 2013

HAPPe HOUR Digital Marketing Comic Strip for April 12, 2013

Attention shoppers we have a Blue Light Special. Is it really a special? Time to pull out your smartphone and check it out. Odds are that there is an internet site that can beat that in-store special. Welcome to “showrooming” or the practice in which consumers check out merchandise in a physical store and then buy it at a cheaper price online. It’s what keeps retailers up at night, but some have embraced the concept and have offered apps and mobile shopping tools of their own. Consumers have always wanted to “test drive” big ticket items before purchase, but the challenge for retailers is to give consumers a reason to complete the purchase in-store. Before you buy that next 12-pack, swing on down to the local bar and do some “showrooming” of your own.

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