HAPPe HOUR

Digital Marketing and Media Comic Strip : HAPPe HOUR : June 21, 2013

HAPPe HOUR Digital Marketing Comic Strip for June 21, 2013

HAPPe HOUR Digital Marketing Comic Strip for June 21, 2013

Pop Quiz. Your display ads are receiving less than a 0.10 percent click-through rate, they aren’t working and you should shut them down right? Well maybe not. Google Analytics has been getting better at painting a bigger picture (thanks to the acquisition of DoubleClick I believe) of what happens before a conversion occurs, and recently they announced the addition of Impression Assisted Conversions and Rich Media Assisted Conversions. Can these reports measure offline influences? Not necessarily but I wouldn’t put it past Google Glass to integrate magazine ads, billboard views, and TV ads into Impression Assisted Conversions. The next time you buy a Pabst Blue Ribbon you may not know what drove you to that decision, but a marketer does. Cheers!

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