HAPPe HOUR

Digital Marketing and Media Comic Strip : HAPPe HOUR : August 16, 2013

HAPPe HOUR Digital Marketing Comic Strip for August 16, 2013

HAPPe HOUR Digital Marketing Comic Strip for August 16, 2013

Imagine you are the marketing department for the Luxor in Las Vegas, you have a couple options to get in front of Vegas hotel shoppers. You could spend a good chunk of you marketing budget on CPC keywords like “las vegas hotels”, you could use behavorial targeting to focus banner ads on a predefined audience that has shown an affinity to search for Las Vegas hotels, or you could combine tactics. Welcome to Yahoo! Search Retargeting, the ability to target banner ads to an audience based on their recent search habits. In combining the specific “bottom of the funnel” intentions of search with the creativity of display advertising it’s an exciting tool for a digital marketer to target a specific desired audience…even if you are marketing a hair growth product. Cheers!

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